You know what our town is all about even before you get here. At night, on the darkened prairie, you can see it from miles away, a message glowing like a beacon on a sign atop our historic flour mill: YUKON’S BEST. Not only does this sign represent the hard work and fierce determination of the millers who toiled beneath it; it is a beacon for those seeking an environment that celebrates and rewards heartfelt effort.
Yukon’s Best is also our community’s statement of purpose. A reminder of what we’re always striving to be. A reflection of our commitment to do things right, whether it’s making the flour that our town was long known for or crafting the traditional kolaches from our Czech bakeries, educating our children or making visitors feel welcome with a big howdy and a bigger smile.
Maybe it’s just coincidence that Yukon marks the junction of two iconic routes that Americans have long traveled in pursuit of a more rewarding future. And maybe it’s only happenstance that our town’s founder, more than a century ago, named Yukon for a place that seekers and optimists were rushing to in search of gold. In settling here, he endowed our town not just with a name but with an attitude that proudly, defiantly said, “You don’t have to keep traveling to find the better life you’re looking for. You can make it right here.” That’s what Yukon still says today, in the bold sign atop our flour mill and, in less tangible ways, everywhere you look in our community. So you might say that today, along with being where Route 66 crosses the Chisholm Trail, Yukon is at the junction of optimism and grit.
Of course, we’re proud of what we’ve all helped make here. Our schools are award winning. People flock from all over to be part of our festivals. Our hospital is top grade, while diverse retail offerings and restaurants attract guests from across the region. And lots of amenities combined with affordability mean our quality of life is pretty darn amazing too (which is probably why Business Week magazine named us Best Affordable Suburb). We’re even home to some of the world’s finest cattle and most famous Clydesdales.
When you come to Yukon, you can expect our very best. In the little things. And the big ones. Whether you’re here for a day of shopping, just passing through, or to settle down and make yourself a home.
Because people here just seem to want to do their best, this is a place where you can be your best. And know that you’re among hard-working, roll-up-their-sleeves people who are intent on making it all even better. Yukon just brings out the best in people. And we think that’s a message worth putting in lights.